E-commerce Digital Marketing Specialist (Social Focus)

About the Role

Our client is looking for a dedicated E-commerce Digital Marketing Specialist with a strong focus on social media to join their team in Cambridge . This role is vital for developing and executing digital marketing strategies that enhance online visibility, drive customer engagement, and boost e-commerce sales. You will be responsible for managing social media channels, creating compelling campaigns, and analysing performance to optimise results. This is an excellent opportunity for a digitally savvy marketer who thrives in a dynamic e-commerce environment and wants to contribute directly to the company's growth.

Key Responsibilities

• Develop and implement effective social media strategies to drive traffic, engagement, and conversions for the e-commerce platform.
• Create engaging and high-quality content for social media, email marketing, and other digital channels.
• Manage and execute paid social media advertising campaigns, including targeting, budgeting, and performance analysis.
• Monitor social media trends, competitor activities, and customer feedback to identify opportunities and challenges.
• Analyse digital marketing performance data using tools like Google Analytics and social media insights to report on KPIs and recommend improvements.
• Collaborate with the wider marketing team to ensure cohesive messaging and campaign integration.

Requirements

• Proven experience in digital marketing, with a significant focus on social media strategy and execution within e-commerce.
• Demonstrable success in managing social media advertising campaigns and achieving measurable results.
• Proficiency with social media management tools, analytics platforms, and email marketing software.
• Excellent content creation and copywriting skills.
• Strong analytical abilities and a data-driven approach to marketing.
• Ability to work independently and as part of a collaborative team in Cambridge .

Benefits

• Competitive salary and potential for performance-based bonuses.
• Full-time, in-office position fostering team collaboration.
• Comprehensive benefits package including health insurance.
• Generous staff discount on company products.
• Opportunities for professional development and career advancement.