E-commerce Digital Marketing Specialist

About the Role

Our client is seeking a talented and results-driven E-commerce Digital Marketing Specialist to join their team in Cambridge . This hybrid role focuses on executing and optimizing digital marketing strategies that enhance online visibility, drive qualified traffic, and increase conversion rates for their e-commerce platform. You will work on a variety of channels, including SEO, SEM, social media advertising, and email marketing, contributing directly to the company's growth. The ideal candidate is passionate about digital marketing, possesses strong analytical skills, and is eager to contribute to a forward-thinking e-commerce business. You will be part of a collaborative team dedicated to achieving ambitious online sales targets.

Key Responsibilities

• Implement and manage SEO strategies to improve organic search rankings and website traffic.
• Develop, execute, and optimize paid advertising campaigns on platforms like Google Ads and social media.
• Create and manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Contribute to social media strategy and content planning to drive engagement and brand awareness.
• Track, analyze, and report on key digital marketing metrics using tools such as Google Analytics.
• Conduct keyword research, competitor analysis, and market trend monitoring.

Requirements

• Proven experience in a Digital Marketing role, with a focus on e-commerce performance and optimization.
• Hands-on experience with SEO tools, Google Ads, and social media advertising platforms.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot) and analytics tools.
• Strong analytical and problem-solving skills with the ability to interpret data and provide actionable insights.
• Excellent communication and project management skills.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid work model offering a blend of office and remote flexibility in Cambridge .
• Comprehensive benefits package including health insurance.
• Opportunities for ongoing professional development and training.
• A vibrant and innovative company culture.