E-commerce Digital Marketing Specialist

About the Role

Our client is seeking a proactive and results-oriented E-commerce Digital Marketing Specialist to join their team in Southampton . This role is crucial for driving online sales and enhancing brand visibility through effective digital strategies. You will be responsible for managing various online marketing channels, analyzing campaign performance, and implementing data-driven improvements. If you have a passion for digital marketing and a keen eye for e-commerce trends, this is an excellent opportunity to grow your career in a supportive and dynamic environment. You'll work with a dedicated marketing team focused on achieving ambitious growth targets.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, and email marketing.
• Manage and optimize paid search (PPC) and paid social media advertising campaigns to maximize ROI.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Create engaging and persuasive copy for website content, product descriptions, and marketing materials.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing actionable insights for optimization.
• Collaborate with the web development team to ensure optimal website user experience and conversion rates.

Requirements

• Proven experience in digital marketing , with a strong focus on e-commerce .
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Solid understanding of SEO best practices and keyword research tools.
• Experience in email marketing and campaign automation is a plus.
• Excellent analytical skills and the ability to interpret data to drive marketing decisions.
• A bachelor's degree in Marketing, Business, or a related field is desirable.

Benefits

• Competitive annual salary with performance-based bonuses.
• Opportunities for professional development and attending industry conferences.
• Generous employee discount on all company products.
• A vibrant office location in Southampton .
• A collaborative and forward-thinking team culture.