E-commerce Marketing & Social Media Lead

About the Role

Our client is seeking an experienced and strategic E-commerce Marketing & Social Media Lead to manage their online presence and marketing efforts remotely, from the Brighton area. This leadership role will be responsible for developing and executing innovative marketing strategies that enhance brand perception, drive customer acquisition, and increase online sales. You will guide the social media presence, oversee content creation, and leverage digital channels to achieve ambitious growth targets. This is a remote position for a seasoned marketing professional ready to take ownership and shape the digital future of the company.

Key Responsibilities

• Develop and implement a comprehensive digital marketing and social media strategy aligned with e-commerce objectives.
• Lead the creation of high-impact content across all digital platforms, ensuring brand consistency and engagement.
• Manage the social media calendar, community engagement, and influencer outreach programs.
• Oversee paid social media advertising campaigns, including budget allocation, targeting, and performance optimisation.
• Analyse market trends, competitor activities, and campaign performance data to identify strategic opportunities and areas for improvement.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts and achieve business goals.

Requirements

• Significant experience in e-commerce marketing, with a proven track record in social media strategy and execution.
• Demonstrated leadership experience in managing marketing campaigns and teams.
• Expertise in digital marketing tools, analytics platforms (e.g., Google Analytics), and social media management software.
• Strong strategic thinking, analytical skills, and budget management capabilities.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a remote work environment and manage projects independently.

Benefits

• Competitive salary and executive-level benefits.
• Fully remote working arrangement, offering significant flexibility.
• Generous annual leave and company holidays.
• Budget for professional development and continuous learning.
• Opportunity to lead and shape the marketing direction of a growing e-commerce business.