E-commerce Marketing Executive

About the Role

Our client is seeking an enthusiastic E-commerce Marketing Executive to join their thriving team in Birmingham . This role is crucial for enhancing the online customer journey and driving sales through targeted digital marketing initiatives. You will be responsible for managing and optimizing various online marketing channels, ensuring our client's products reach the right audience at the right time. This position offers a fantastic opportunity to contribute directly to the growth of a leading e-commerce business, working closely with a dedicated marketing department focused on innovation and results within the dynamic West Midlands market.

Key Responsibilities

• Execute digital marketing campaigns across multiple channels, including email marketing , paid social , and PPC advertising.
• Manage the e-commerce website content, ensuring product listings are accurate, optimized for search engines (SEO ), and visually appealing.
• Analyze website traffic and sales data to identify trends, opportunities, and areas for improvement in conversion rates.
• Coordinate with the social media team to ensure unified campaign messaging and consistent brand engagement.
• Assist in the development and execution of promotional activities, sales events, and loyalty programs.
• Conduct market research to stay updated on industry trends and competitor strategies.

Requirements

• Proven experience in digital marketing, with a focus on e-commerce platforms.
• Solid understanding of SEO principles, Google Analytics, and various digital advertising platforms.
• Experience with email marketing platforms and CRM systems.
• Excellent analytical skills and the ability to interpret data to drive marketing decisions.
• Strong project management abilities and attention to detail for campaign execution in Birmingham .

Benefits

• Competitive annual salary.
• On-site working environment fostering team collaboration.
• Access to ongoing training and professional development programs.
• Company-wide social events and team-building activities.
• Opportunities for career advancement within the organization.