E-commerce Marketing Executive

About the Role

Our client is looking for a strategic and data-driven E-commerce Marketing Executive to join their growing team, offering a fully remote working opportunity. In this role, you will be responsible for developing and executing impactful marketing strategies to drive traffic, conversions, and revenue for their online store. You will leverage your expertise in digital marketing channels, performance analysis, and customer journey optimization to enhance the online customer experience and achieve ambitious growth targets. This position is ideal for a motivated individual who excels in a remote setting and thrives on delivering measurable results in the competitive e-commerce landscape.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across paid search, social media, email, and affiliate marketing channels.
• Manage and optimize the e-commerce website's SEO strategy to improve organic search rankings and visibility.
• Analyze website traffic, conversion rates, and customer behaviour using tools like Google Analytics to identify trends and opportunities.
• Plan and execute email marketing campaigns, including segmentation, content creation, and performance tracking.
• Collaborate with the content team to ensure compelling and consistent messaging across all marketing materials.
• Monitor competitor activities and industry trends to inform marketing strategies and identify new growth avenues.

Requirements

• Proven experience in e-commerce marketing , with a strong understanding of various digital marketing channels.
• Proficiency in using Google Analytics, Google Ads, and social media advertising platforms.
• Experience with email marketing platforms and CRM systems.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent project management skills and the ability to manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

Benefits

• Competitive salary with potential for performance bonuses.
• Fully remote working model with flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development.
• A supportive and collaborative virtual team environment focused on achieving shared goals.