E-commerce Marketing Executive

About the Role

Our client is seeking an enthusiastic and data-driven E-commerce Marketing Executive to enhance their online presence and drive sales from their offices in Milton Keynes . This role is crucial for developing and implementing effective digital marketing campaigns, with a strong focus on social media engagement and customer acquisition. You will work within the marketing team to manage advertising platforms, analyze campaign performance, and contribute to the overall growth strategy of our e-commerce operations. This is an ideal position for an ambitious marketer looking to gain diverse experience in a dynamic retail environment and contribute to measurable business success.

Key Responsibilities

• Execute and manage digital marketing campaigns across various channels, including social media advertising (Facebook, Instagram), Google Ads, and email marketing.
• Develop engaging content for social media posts, product promotions, and email newsletters to drive customer interaction and conversions.
• Monitor, analyze, and report on campaign performance, key metrics (e.g., ROI, CTR, conversion rates), and suggest optimizations.
• Collaborate with the e-commerce team to ensure website content is up-to-date, optimized for search engines, and aligned with marketing initiatives.
• Conduct market research to identify new trends, competitor strategies, and potential growth opportunities within the e-commerce landscape.
• Assist in managing the customer journey from initial contact through to purchase and post-purchase engagement.

Requirements

• Previous experience in a digital marketing or e-commerce marketing role is essential.
• Hands-on experience with advertising platforms such as Google Ads and Meta Business Suite.
• Proficiency in using analytics tools (e.g., Google Analytics) to track and interpret marketing data.
• Strong understanding of SEO principles and their application to e-commerce websites.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
• A Bachelor's degree in Marketing, Business, or a related discipline, or equivalent work experience.

Benefits

• Competitive salary and potential for performance-based bonuses.
• A flexible hybrid working arrangement, blending office-based collaboration with remote flexibility.
• Opportunities for career advancement and ongoing professional development in digital marketing.
• Employee discounts on a wide range of products.
• A supportive and forward-thinking team environment located in Milton Keynes .