E-commerce Marketing Manager

About the Role

Our client is seeking a dynamic and experienced E-commerce Marketing Manager to join their team in Aberdeen . This role is pivotal in driving online sales and enhancing brand presence across various digital channels. You will be responsible for developing and executing innovative marketing strategies that align with business objectives and target audience engagement. The ideal candidate will possess a strong understanding of the e-commerce landscape, social media trends, and data-driven decision-making to maximize ROI and foster customer loyalty. This is a fantastic opportunity to lead marketing initiatives within a growing company.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversions, and revenue growth.
• Manage and optimize social media campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn to increase brand awareness and engagement.
• Oversee email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Analyze website performance, user behaviour, and campaign results using tools like Google Analytics, and translate insights into actionable strategies.
• Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and user experience across all digital touchpoints.

Requirements

• Proven experience in e-commerce marketing and social media management, with a strong portfolio showcasing successful campaigns.
• Proficiency in using e-commerce platforms (e.g., Shopify, Magento) and digital marketing tools (e.g., Google Ads, Facebook Ads Manager).
• Excellent understanding of SEO, SEM, content marketing, and email marketing principles.
• Strong analytical skills and the ability to interpret data to inform marketing decisions.
• Experience with social media management tools and analytics platforms.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive annual salary with performance-based bonuses.
• Opportunity to work in a hybrid model, combining office and remote work flexibility in Aberdeen .
• Comprehensive health and wellness benefits package.
• Generous holiday allowance and company pension scheme.
• Professional development opportunities and access to industry training.