E-commerce Marketing Manager

About the Role

Our client is seeking a dynamic and experienced E-commerce Marketing Manager to lead their digital marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be responsible for developing and executing comprehensive marketing strategies to drive online sales, enhance brand visibility, and engage with our target audience across various digital channels. The ideal candidate is a strategic thinker with a proven track record in e-commerce growth and a passion for leveraging social media and performance marketing to achieve business objectives. This role is critical in shaping our client's online presence and driving customer acquisition and retention.

Key Responsibilities

• Develop and implement data-driven e-commerce marketing strategies to increase website traffic, conversion rates, and customer lifetime value.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels.
• Oversee social media strategy, content creation, community engagement, and influencer collaborations to build brand awareness and loyalty.
• Analyze campaign performance, website analytics, and customer data to identify trends, insights, and opportunities for improvement.
• Collaborate with the web development and design teams to ensure a seamless and compelling online customer experience.
• Stay abreast of the latest digital marketing trends, tools, and best practices in the e-commerce landscape.

Requirements

• Proven experience as an E-commerce Marketing Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, email marketing, content marketing, and social media marketing principles.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong communication, project management, and stakeholder management skills, especially in a remote setting.

Benefits

• Competitive salary package with performance-based incentives.
• Fully remote working environment, offering excellent work-life balance.
• Opportunity to shape the digital strategy of a growing e-commerce business.
• Generous allowance for professional development and training.
• Collaborative and supportive remote team culture.