E-commerce Marketing Manager

About the Role

Our client is seeking an experienced and dynamic E-commerce Marketing Manager to spearhead their online sales and brand presence in Aberdeen . This pivotal role will involve developing and executing innovative marketing strategies to drive traffic, increase conversions, and enhance customer engagement across all digital channels. You will be instrumental in shaping the company's online identity, leveraging data insights to optimize campaigns and achieve ambitious growth targets. This position offers a unique opportunity to lead a critical function within a forward-thinking organization, contributing directly to its success in the competitive e-commerce landscape.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive online sales and customer acquisition.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, social media, and display networks.
• Oversee social media strategy, content creation, and community management to build brand awareness and engagement.
• Analyze website traffic, conversion rates, and customer behavior using analytics tools to identify areas for improvement.
• Collaborate with design and content teams to ensure brand consistency and compelling product presentation.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.

Requirements

• Proven track record in e-commerce marketing , with at least 5 years of experience.
• Demonstrable success in managing and optimizing paid advertising budgets and campaigns.
• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Experience with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent analytical, communication, and project management skills.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model with a mix of office and remote flexibility in Aberdeen .
• Comprehensive health and wellness benefits package.
• Generous holiday allowance and company-pension scheme.
• Opportunities for professional development and career advancement within a growing company.