E-commerce Marketing Manager

About the Role

Our client is seeking a dynamic E-commerce Marketing Manager to drive online sales and enhance brand presence for their growing digital storefront in Leicester . You will be responsible for developing and executing innovative marketing strategies across multiple platforms, optimizing the customer journey from discovery to purchase. This role is crucial for leveraging social media trends and e-commerce best practices to achieve ambitious growth targets. You will collaborate with creative, sales, and technical teams to ensure cohesive brand messaging and a seamless online shopping experience, contributing directly to the company's success in a fast-paced and evolving market.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to increase traffic, conversion rates, and customer lifetime value.
• Manage and optimize all social media channels (e.g., Instagram, Facebook, TikTok) to build brand awareness and engagement.
• Create compelling content, including product descriptions, ad copy, and social media posts, aligning with brand voice and marketing objectives.
• Analyze campaign performance data using tools like Google Analytics and social media insights, reporting on key metrics and KPIs.
• Oversee paid advertising campaigns (PPC, social ads), managing budgets and maximizing ROI.
• Collaborate with web development and design teams to ensure optimal website user experience and conversion pathways.

Requirements

• Proven experience as an E-commerce Marketing Manager or similar role, with a strong understanding of online retail.
• Demonstrated success in managing social media platforms and executing paid digital advertising campaigns.
• Proficiency in SEO, SEM, and email marketing best practices.
• Experience with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent analytical, communication, and project management skills.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to shape the e-commerce strategy for a growing brand.
• Hybrid working model offering flexibility between home and office in Leicester .
• Access to professional development and training programs.
• Company-sponsored social events and team-building activities.