E-commerce Marketing Manager

About the Role

Our client is seeking a dynamic and results-oriented E-commerce Marketing Manager to spearhead their online sales and digital presence. This role is pivotal in driving growth for our client's diverse product range across multiple digital platforms. You will be instrumental in shaping the e-commerce strategy, optimising customer journeys, and fostering brand engagement within the Aberdeen market and beyond. This is an exciting opportunity for a strategic thinker with a passion for digital marketing and e-commerce to make a significant impact in a growing company.

Key Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies to drive online sales and customer acquisition.
• Manage and optimize all social media channels , content calendars, and advertising campaigns to increase brand awareness and engagement.
• Analyze website traffic, sales data, and customer behaviour using tools like Google Analytics to identify trends and areas for improvement.
• Oversee product listings, descriptions, and promotional activities on the e-commerce platform.
• Collaborate with design and content teams to create compelling marketing materials and website assets.
• Monitor competitor activities and industry trends to maintain a competitive edge.

Requirements

• Proven experience in e-commerce marketing and social media management, preferably within a retail or consumer goods environment.
• Strong understanding of SEO, SEM, email marketing, and content marketing principles.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent analytical, communication, and project management skills.
• Demonstrated ability to manage budgets and report on campaign performance effectively.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for professional development and training.
• A collaborative and supportive work environment in Aberdeen .
• Staff discounts on products.
• Hybrid working model offering flexibility.