E-commerce Marketing Manager

About the Role

Our client is seeking an experienced and dynamic E-commerce Marketing Manager to spearhead their online growth initiatives from their Leicester base. This pivotal role will involve developing and executing comprehensive digital marketing strategies to enhance online sales, brand visibility, and customer engagement across all digital platforms. You will be instrumental in driving the company's e-commerce success, working closely with sales, product, and creative teams to ensure a cohesive and impactful brand presence in the competitive online marketplace. This is a fantastic opportunity for a results-oriented marketer looking to make a significant impact in a growing company.

Key Responsibilities

• Develop and implement integrated e-commerce marketing campaigns across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize the company's e-commerce website, ensuring a seamless user experience and driving conversion rates.
• Analyze website traffic, sales data, and marketing campaign performance to identify trends and areas for improvement.
• Oversee social media strategy, content creation, and community engagement to build brand loyalty and drive traffic.
• Collaborate with internal teams to align marketing efforts with sales objectives and product launches.
• Conduct market research to identify new opportunities and stay ahead of industry trends.

Requirements

• Proven experience in a similar E-commerce Marketing Manager role, with a strong understanding of digital marketing principles.
• Demonstrable success in driving online sales and managing e-commerce platforms.
• Expertise in SEO, SEM, Google Analytics, and social media marketing tools.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong understanding of customer journey mapping and conversion rate optimization techniques.

Benefits

• Competitive annual salary.
• Opportunity to work in a hybrid model, offering flexibility between office and home working.
• Generous employee discount on company products.
• Professional development opportunities and training programs.
• Pension scheme and standard holiday allowance.