E-commerce Marketing Manager

About the Role

Our client is seeking an experienced and dynamic E-commerce Marketing Manager to spearhead their online growth initiatives in Leicester . This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance online visibility, drive traffic, and optimize conversion rates across all e-commerce platforms. You will be instrumental in shaping the brand's online presence, leveraging cutting-edge social media tactics and data-driven insights to achieve ambitious sales targets and foster customer loyalty. This position offers a fantastic opportunity to lead a growing marketing function within a forward-thinking company that values innovation and strategic digital engagement.

Key Responsibilities

• Develop and implement integrated digital marketing strategies encompassing SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize all paid advertising campaigns across platforms like Google Ads, Meta, and LinkedIn to maximize ROI.
• Oversee the company's social media presence, creating engaging content, managing communities, and tracking performance metrics.
• Analyze website traffic, user behaviour, and sales data to identify trends and opportunities for improvement.
• Collaborate with the sales and product teams to ensure cohesive brand messaging and successful campaign execution.
• Manage the e-commerce marketing budget effectively, ensuring optimal allocation of resources.

Requirements

• Proven track record of success in e-commerce marketing and digital strategy development.
• Extensive experience with SEO/SEM, social media marketing, and content creation.
• Proficiency in using analytics tools such as Google Analytics, SEMrush, and social media management platforms.
• Strong understanding of customer journey mapping and conversion rate optimization (CRO).
• Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model offering flexibility between home and office in Leicester .
• Comprehensive private medical insurance and pension scheme.
• Generous staff discount on company products.
• Opportunities for professional development and attending industry conferences.