E-commerce Marketing Specialist

About the Role

Our client is seeking a dynamic and results-oriented E-commerce Marketing Specialist to join their thriving team in Aberdeen . You will play a crucial role in driving online sales and enhancing brand presence through strategic digital marketing initiatives. This position offers an exciting opportunity to contribute to the growth of a leading e-commerce operation, working within a collaborative environment that values innovation and customer engagement. You will be instrumental in shaping our online customer journey and amplifying our brand's reach across various digital platforms, ensuring a seamless and engaging experience for our customers.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversions, and customer retention.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging and compelling content for social media, email newsletters, and website product descriptions.
• Analyze website traffic, sales data, and campaign performance using tools like Google Analytics to identify trends and opportunities for improvement.
• Collaborate with the design and web development teams to ensure a consistent brand message and optimal user experience on the e-commerce site.
• Stay up-to-date with the latest digital marketing trends and e-commerce best practices to ensure competitive advantage.

Requirements

• Proven experience in e-commerce marketing or a similar digital marketing role.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive salary package.
• Opportunities for professional development and training.
• A hybrid working model allowing for flexibility between office and home.
• Employee discounts on products.
• A supportive and dynamic team culture.