E-commerce Marketing Specialist

About the Role

Our client is looking for a motivated and analytical E-commerce Marketing Specialist to join their team in Nottingham . This role is central to driving online sales and customer acquisition through targeted digital marketing efforts. You will be responsible for executing campaigns across various channels, analyzing performance data, and contributing to the overall digital marketing strategy for their e-commerce platform. This is an excellent opportunity for a marketing professional looking to specialize in online retail and contribute to the growth of a dynamic business.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels such as email, social media, PPC, and affiliate marketing.
• Analyze website traffic, sales data, and campaign performance using tools like Google Analytics to identify insights and opportunities.
• Optimize online advertising campaigns to improve ROI and achieve key performance indicators (KPIs).
• Create and manage engaging content for the website, email newsletters, and social media posts.
• Collaborate with the design and product teams to ensure marketing materials are on-brand and effective.
• Conduct A/B testing and other experiments to continuously improve conversion rates and customer engagement.

Requirements

• 2-4 years of experience in e-commerce marketing or a related digital marketing role.
• Strong understanding of digital marketing channels including SEO, SEM, PPC, email marketing, and social media marketing .
• Proficiency in using web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong written communication skills and experience in content creation.
• Bachelor's degree in Marketing, Business, or a relevant field, or equivalent experience.

Benefits

• Competitive salary and opportunities for career advancement.
• Comprehensive benefits package including health insurance and pension scheme.
• A dynamic and collaborative working environment in Nottingham .
• Access to training and professional development resources.
• Employee discounts on company products.