E-commerce Marketing Specialist

About the Role

Our client is seeking a dynamic and results-oriented E-commerce Marketing Specialist to join their vibrant team in Aberdeen . This role is pivotal in driving online sales and enhancing brand presence across various digital channels. You will be instrumental in developing and executing innovative marketing strategies that connect with our target audience and foster customer engagement. This is an exciting opportunity for a creative marketer who is passionate about the ever-evolving world of e-commerce and eager to make a tangible impact on business growth within a collaborative and forward-thinking environment.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across social media platforms, email, and paid search.
• Manage and optimize product listings on e-commerce platforms to improve visibility and conversion rates.
• Analyze campaign performance data, providing actionable insights and recommendations for improvement.
• Create engaging content, including product descriptions, social media posts, and email newsletters.
• Collaborate with the sales and product development teams to ensure marketing efforts align with business objectives.
• Stay abreast of the latest trends and best practices in e-commerce and digital marketing.

Requirements

• Proven experience in digital marketing, with a focus on e-commerce platforms.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency in using analytics tools such as Google Analytics to track and report on campaign performance.
• Excellent copywriting and content creation skills, with a keen eye for detail.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

Benefits

• Competitive annual salary and performance-based incentives.
• Opportunities for professional development and training.
• A collaborative and supportive team atmosphere.
• Access to the latest marketing tools and technologies.
• Employee discounts on company products.