E-commerce Marketing Specialist

About the Role

Our client is seeking a motivated and analytical E-commerce Marketing Specialist to join their team in Oxford . This role will be instrumental in driving online sales and customer acquisition through the execution of various digital marketing campaigns. You will be responsible for managing PPC advertising, optimizing SEO efforts, developing email marketing campaigns, and analyzing campaign performance. This is an exciting opportunity for a dedicated marketing professional to contribute to the growth of an established e-commerce business in the vibrant city of Oxford .

Key Responsibilities

• Develop and manage paid advertising campaigns (PPC, Google Ads, Social Media Ads) to drive targeted traffic and conversions.
• Implement and refine SEO strategies to improve organic search rankings and website visibility.
• Create, manage, and analyze performance of email marketing campaigns to nurture leads and drive repeat purchases.
• Monitor website analytics and campaign performance, providing regular reports with insights and recommendations.
• Collaborate with the content team to ensure marketing materials are aligned with brand messaging and campaign objectives.
• Stay updated on the latest digital marketing trends and best practices to ensure competitive advantage.

Requirements

• Proven experience (2+ years) in e-commerce marketing , with a focus on digital channels.
• Strong understanding of SEO, SEM, PPC advertising, and email marketing principles.
• Proficiency with Google Analytics and other web analytics tools.
• Excellent analytical skills and the ability to interpret data to drive marketing decisions.
• Strong communication and project management skills.

Benefits

• Competitive salary and performance-related pay.
• Comprehensive health and wellness benefits.
• Paid time off and company holidays.
• Opportunities for professional growth and skill enhancement.
• A dynamic and collaborative work environment in Oxford .