E-commerce Marketing Specialist

About the Role

Our client, a dynamic player in the e-commerce and social media space, is seeking an enthusiastic E-commerce Marketing Specialist to join their team in Aberdeen . This role is crucial for driving online sales, enhancing brand presence, and engaging customers across various digital platforms. You will be instrumental in shaping and executing marketing strategies that resonate with our target audience, contributing directly to the company's growth and success. This hybrid position offers a fantastic opportunity to blend in-office collaboration with remote flexibility, fostering innovation and creativity within a supportive work environment.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing campaigns across social media, email, and paid advertising channels.
• Manage and optimize product listings on various online marketplaces and the company website to maximize visibility and conversion rates.
• Create engaging and compelling content for social media platforms, including posts, stories, and videos, to drive audience interaction and brand loyalty.
• Analyze campaign performance using key metrics and provide regular reports with actionable insights to improve ROI.
• Collaborate with the design and content teams to ensure brand consistency and high-quality marketing collateral.
• Stay up-to-date with the latest trends and best practices in digital marketing , e-commerce, and social media engagement.

Requirements

• Proven experience in e-commerce marketing or a related digital marketing role.
• Solid understanding of social media marketing tools and platforms (e.g., Facebook Ads Manager, Instagram, TikTok).
• Experience with SEO, SEM, and email marketing best practices.
• Proficiency in using analytics tools (e.g., Google Analytics) to track and report on campaign performance.
• Excellent written and verbal communication skills, with a keen eye for detail in content creation.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

• Competitive salary package and performance-based bonuses.
• Hybrid working model offering a blend of office and remote work.
• Generous employee discount on company products.
• Opportunities for professional development and training.
• A vibrant and collaborative team culture in our Aberdeen office.