E-commerce Performance Analyst

About the Role

Our client is seeking a detail-oriented and analytical E-commerce Performance Analyst to join their team in Derby . This role is crucial for monitoring, analyzing, and reporting on all aspects of our online sales and marketing activities. You will leverage data to identify trends, uncover insights, and provide recommendations that drive strategic decisions to improve website performance, conversion rates, and overall e-commerce success. This is an excellent opportunity for a data enthusiast to make a tangible impact on a growing online business.

Key Responsibilities

• Monitor and analyze key performance indicators (KPIs) for the e-commerce website , including traffic, conversion rates, average order value, and customer acquisition cost.
• Generate regular performance reports for stakeholders, highlighting key trends, insights, and actionable recommendations.
• Conduct in-depth analysis of customer behavior, website navigation, and sales funnels to identify areas for improvement.
• Perform A/B testing analysis and provide insights to guide optimization efforts.
• Collaborate with marketing, product, and IT teams to implement data-driven strategies.
• Stay updated on the latest analytics tools and methodologies relevant to e-commerce.

Requirements

• Proven experience as a Data Analyst or similar role, with a focus on e-commerce analytics.
• Strong proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Strong understanding of e-commerce metrics and marketing channels.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and advanced training.
• A collaborative work environment in Derby .
• Employee discounts and other company perks.
• Clear path for career advancement within the analytics team.