E-commerce Performance Marketing Executive

About the Role

Our client is seeking a data-driven and analytical E-commerce Performance Marketing Executive to optimize online sales and customer acquisition channels. Based in the heart of Coventry , you will be responsible for managing and executing paid advertising campaigns across various digital platforms to drive measurable ROI. This role offers a fantastic opportunity to impact the company's online revenue directly, working within a forward-thinking marketing department that values innovation and continuous improvement in the competitive e-commerce landscape.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads , Facebook Ads , and other relevant channels.
• Monitor campaign performance, analyze key metrics (CPA, ROAS, CTR), and optimize bids, targeting, and creative to improve results.
• Conduct A/B testing on ad copy, landing pages, and targeting strategies to maximize campaign effectiveness.
• Collaborate with the content team to ensure ad creative and landing pages are compelling and conversion-focused.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Generate regular performance reports and present findings and recommendations to the marketing leadership.

Requirements

• Minimum of 2 years of experience in performance marketing, with a focus on e-commerce.
• Proven track record of successfully managing paid advertising campaigns with significant budgets.
• Strong proficiency with Google Ads, Facebook Ads Manager, and other PPC platforms.
• Excellent analytical skills and the ability to interpret complex data into actionable insights.
• Experience with e-commerce platforms and an understanding of the online customer journey.
• Detail-oriented with strong organizational and project management skills.

Benefits

• Competitive salary and potential for performance-based incentives.
• On-site role offering a structured work environment in Coventry .
• Comprehensive health and wellness benefits package.
• Opportunities for career advancement within the marketing team.
• Pension scheme and generous holiday allowance.