E-commerce Social Media Strategist

About the Role

Our client is seeking a highly motivated and strategic E-commerce Social Media Strategist to join their fully remote team. This role is central to enhancing our client's online presence and driving sales through innovative social media campaigns. You will be responsible for crafting and executing cutting-edge strategies that align with e-commerce goals, focusing on customer acquisition, retention, and brand loyalty. Working remotely, you will collaborate closely with digital marketing, content creation, and sales departments to ensure a cohesive and impactful brand message across all digital touchpoints. This is an exceptional opportunity for a forward-thinking individual to shape the social media landscape of a growing e-commerce business from anywhere in the UK.

Key Responsibilities

• Develop and implement data-driven social media strategies specifically for e-commerce growth.
• Oversee the creation and curation of engaging content that drives traffic and conversions on product pages.
• Manage paid social media advertising campaigns, including budget allocation, targeting, A/B testing, and performance optimization.
• Conduct in-depth market research, competitor analysis, and audience segmentation to identify new opportunities.
• Monitor social media trends and platform updates, adapting strategies to maintain a competitive edge.
• Collaborate with the e-commerce team to ensure seamless integration of social media efforts with overall sales and marketing objectives.

Requirements

• Proven experience as a Social Media Strategist or similar role, with a focus on e-commerce.
• Strong understanding of social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads) and analytics tools.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Proficiency in content strategy, copywriting, and visual content best practices for social media.
• Experience with e-commerce platforms and understanding of customer journey mapping.
• Ability to work autonomously and effectively in a remote, collaborative environment.

Benefits

• Competitive remote salary and potential for performance bonuses.
• Full flexibility of working from home.
• Comprehensive health and wellness benefits package.
• Generous allowance for home office setup and professional development.
• A dynamic, forward-thinking company culture that values innovation and employee well-being.