E-commerce Performance Marketing Manager

About the Role

Our client is seeking a strategic and results-oriented E-commerce Performance Marketing Manager to join their team in Cambridge . This hybrid role offers the best of both worlds, combining remote working flexibility with essential in-office collaboration. You will be responsible for developing, implementing, and optimizing all paid performance marketing channels to drive customer acquisition and revenue growth for our e-commerce business. This role is critical for maximizing ROI through data-driven decision-making and innovative campaign management, ensuring our online presence is both effective and profitable.

Key Responsibilities

• Develop and manage comprehensive paid media strategies across channels such as Google Ads, Bing Ads, social media advertising (Facebook, Instagram, LinkedIn), and affiliate marketing.
• Oversee budget allocation and campaign performance, optimizing for key metrics including CPA, ROAS, and customer lifetime value.
• Conduct thorough keyword research, audience targeting, and ad creative testing to maximize campaign effectiveness.
• Analyze campaign data and website analytics to identify trends, insights, and opportunities for optimization and growth.
• Collaborate with the e-commerce and creative teams to ensure cohesive messaging and effective landing page experiences.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce.

Requirements

• Proven experience as a Performance Marketing Manager , with a strong track record in e-commerce.
• In-depth knowledge of major paid advertising platforms (Google Ads, social media ad platforms) and affiliate marketing networks.
• Strong analytical skills with proficiency in data analysis and reporting tools (e.g., Google Analytics).
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent project management and communication skills, comfortable working in a hybrid setting.

Benefits

• Competitive salary and performance-based bonus.
• Hybrid working model providing flexibility and team synergy.
• Significant impact on driving e-commerce revenue growth.
• Opportunities for continuous learning and professional development.
• Engaging work environment within our Cambridge office.