E-commerce Social Media Analyst

About the Role

Our client is seeking a data-driven and insightful E-commerce Social Media Analyst to join their expanding marketing team. This fully remote position will be instrumental in measuring, analyzing, and reporting on the performance of all social media initiatives to optimize e-commerce strategies. You will translate complex data into actionable insights that guide content creation, campaign development, and overall platform effectiveness. This is a fantastic opportunity for an analytical mind passionate about understanding user behavior and maximizing the impact of social media on online sales.

Key Responsibilities

• Track, measure, and analyze key performance indicators (KPIs) across all social media channels and campaigns.
• Develop comprehensive reports and dashboards to communicate social media performance, insights, and recommendations to stakeholders.
• Identify trends, patterns, and insights from social media data to inform content strategy, audience targeting, and campaign optimization.
• Conduct A/B testing on social media content, ad creatives, and targeting parameters to improve engagement and conversion rates.
• Monitor competitor social media activities and performance, providing benchmarking reports.
• Collaborate with the social media team to ensure data accuracy and to implement data-driven recommendations.

Requirements

• 2-4 years of experience in social media analytics, data analysis, or a related digital marketing role.
• Strong proficiency with social media analytics platforms (e.g., Google Analytics, Facebook Insights, Twitter Analytics, Sprout Social).
• Excellent data visualization and reporting skills, with the ability to present complex data clearly and concisely.
• Proficiency in spreadsheet software (e.g., Excel, Google Sheets) and experience with data analysis tools.
• Understanding of e-commerce metrics and their relationship to social media performance.
• Strong analytical and problem-solving abilities, with a keen eye for detail.

Benefits

• Competitive salary and benefits package.
• Fully remote work arrangement providing flexibility and autonomy.
• Access to advanced analytics tools and professional development opportunities.
• Opportunity to contribute directly to the strategic direction of a growing e-commerce business.
• Supportive and collaborative remote team environment.