E-commerce Social Media Lead

About the Role

Our client is seeking a seasoned and visionary E-commerce Social Media Lead to join their team in Norwich . This hybrid role is responsible for shaping and executing the overarching social media strategy that directly supports and drives our e-commerce business objectives. You will lead initiatives to enhance brand presence, foster community engagement, and convert social interactions into tangible sales. This leadership position requires a strategic thinker with a deep understanding of the e-commerce landscape and a passion for leveraging social media to achieve business growth, working collaboratively within our marketing department.

Key Responsibilities

• Develop and implement a comprehensive, long-term social media strategy to achieve e-commerce sales and brand awareness goals.
• Lead the creation and execution of engaging, high-impact social media campaigns across all relevant platforms.
• Manage and optimize paid social media advertising budgets to maximize ROI and customer acquisition.
• Oversee social media community management, ensuring prompt and effective engagement with customers.
• Analyze performance data, identify key trends, and provide strategic recommendations to optimize all social media efforts.
• Collaborate closely with e-commerce, marketing, and product teams to ensure cohesive brand messaging and campaign integration.

Requirements

• Extensive experience (7+ years) in social media marketing, with a strong focus on leading strategies for e-commerce businesses.
• Proven track record of developing and executing successful social media campaigns that drive significant sales and engagement.
• Deep expertise in social media advertising, analytics tools, and platform best practices.
• Exceptional strategic thinking, leadership, and communication skills.
• Experience managing teams and budgets in a dynamic marketing environment.

Benefits

• Highly competitive salary and comprehensive executive benefits package.
• Hybrid working model offering flexibility and work-life balance.
• Significant opportunities for career advancement and leadership development.
• Generous professional development budget and training programs.
• Impactful role within a growing and innovative company based in Norwich .