E-commerce Social Media Lead

About the Role

Our client is seeking an experienced and visionary E-commerce Social Media Lead to guide their social media strategy and execution in Glasgow . In this leadership role, you will be responsible for developing and implementing a comprehensive social media plan that drives brand awareness, customer engagement, and ultimately, sales for our e-commerce platform. You will manage a small team, collaborate closely with other marketing functions, and leverage data to optimize performance. This is a critical position for someone passionate about building strong online communities and achieving measurable business outcomes.

Key Responsibilities

• Develop, implement, and manage the overall social media strategy for our e-commerce business, aligning with company goals.
• Lead, mentor, and inspire a team of social media specialists, fostering their professional growth.
• Oversee the creation and curation of engaging content across all relevant social media channels.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• Analyze social media data to provide actionable insights, report on KPIs, and inform strategic decisions.
• Collaborate with marketing, product, and customer service teams to ensure a unified brand voice and customer experience.

Requirements

• Significant experience (7+ years) in social media management , with a proven track record in e-commerce.
• Demonstrated experience in leading and managing a team.
• Expertise in developing and executing successful social media campaigns and strategies.
• Proficiency with social media management tools, analytics platforms, and advertising interfaces.
• Strong understanding of SEO, content marketing, and their integration with social media.
• Excellent communication, leadership, and strategic planning skills.

Benefits

• Competitive executive-level salary and bonus potential.
• Comprehensive health, dental, and vision insurance plans.
• Generous pension scheme and life assurance.
• Hybrid working model promoting flexibility for our Glasgow team.
• Significant opportunities for strategic influence and career advancement.