E-commerce Social Media Manager

About the Role

Our client is seeking a creative and strategic E-commerce Social Media Manager to join their team in Norwich . This role is key to developing and executing impactful social media strategies that enhance brand visibility, drive customer engagement, and ultimately boost online sales. You will be responsible for creating compelling content, managing social platforms, and analyzing performance metrics to refine campaign effectiveness. This is an exciting opportunity to shape the social media presence of a growing e-commerce business and contribute directly to its success within a collaborative and supportive team environment.

Key Responsibilities

• Develop, implement, and manage social media strategies across various platforms (Instagram, Facebook, TikTok, Pinterest) to align with e-commerce objectives.
• Create high-quality, engaging, and on-brand content, including visuals, videos, and compelling copy, to drive traffic and conversions.
• Manage the daily operations of social media channels, including content scheduling, community engagement, and responding to customer inquiries.
• Monitor social media trends, competitor activities, and audience sentiment, adapting strategies to capitalize on opportunities.
• Analyze social media performance using analytics tools, generating reports with actionable insights on key metrics like reach, engagement, and ROI.
• Collaborate closely with the marketing, design, and sales teams to ensure cohesive brand messaging and integrated campaign execution for e-commerce promotions.

Requirements

• Proven experience in social media management , with a strong focus on e-commerce brands.
• Demonstrated success in creating engaging content and running social media campaigns that drive traffic and sales.
• Excellent content creation skills, including copywriting, basic graphic design, and an understanding of visual storytelling.
• In-depth knowledge of social media platforms, their algorithms, and best practices for audience growth and engagement.
• Experience using social media management and analytics tools (e.g., Buffer, Hootsuite, Sprout Social, Google Analytics).
• Strong understanding of e-commerce principles and how social media influences the customer journey.

Benefits

• Competitive salary package and potential performance bonuses.
• Hybrid working model offering flexibility between home and the office.
• Opportunities for professional development and continuous learning in digital marketing.
• Generous employee discount on company products.
• A vibrant and supportive work culture in Norwich .