E-commerce Social Media Manager

About the Role

Our client is seeking a dynamic and creative E-commerce Social Media Manager to spearhead their online presence and drive engagement across various social platforms. You will be instrumental in shaping the brand's voice and visual identity, developing compelling content that resonates with our target audience and directly contributes to sales growth. This hybrid role, based in Leicester , offers the chance to blend strategic planning with hands-on content creation, working within a supportive team environment that values innovation and data-driven decision-making. You will play a crucial part in enhancing brand awareness, fostering customer loyalty, and ultimately boosting online revenue.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce goals.
• Create, curate, and manage engaging, high-quality content (visuals, video, copy) for platforms like Instagram, Facebook, TikTok, and Pinterest.
• Monitor social media trends, competitor activities, and audience feedback to identify opportunities and inform strategy adjustments.
• Manage paid social media advertising campaigns, optimizing for reach, engagement, and conversion.
• Analyze social media performance metrics, reporting on key insights and recommending improvements to maximize ROI.
• Engage with the online community, responding to comments and messages promptly and professionally.

Requirements

• Proven experience as a Social Media Manager or similar role, specifically within the e-commerce sector.
• Demonstrable success in developing and executing social media campaigns that drive traffic and sales.
• Proficiency in using social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Strong understanding of SEO, keyword research, and content optimization for social channels.
• Excellent written and verbal communication skills, with a keen eye for detail and aesthetics.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid working model offering flexibility between office and remote work.
• Opportunities for professional development and training.
• Employee discounts on company products.
• A vibrant and collaborative workplace culture in Leicester .