E-commerce Social Media Specialist

About the Role

Our client is seeking a creative and data-driven E-commerce Social Media Specialist to join their team in Stoke-on-Trent, Staffordshire, UK . This role is pivotal in developing and executing social media strategies that drive brand awareness, customer engagement, and ultimately, sales for our client's e-commerce platform. You will be responsible for crafting compelling content, managing our online communities, and analyzing performance to optimize campaigns. This hybrid position offers a blend of in-office collaboration and remote flexibility, allowing you to contribute effectively to our growing online presence.

Key Responsibilities

• Develop and implement social media strategies tailored to boost e-commerce sales and brand visibility across platforms like Instagram , Facebook , and Pinterest .
• Create, edit, and schedule engaging content, including product highlights, promotional campaigns, and lifestyle imagery/videos.
• Manage day-to-day social media operations, including monitoring feeds, responding to comments and messages, and fostering community interaction.
• Run targeted paid social media advertising campaigns to drive traffic, leads, and conversions, managing budgets effectively.
• Analyze social media metrics and campaign performance, providing actionable insights and regular reports to the marketing manager.
• Collaborate with the e-commerce and design teams to ensure brand consistency and effective product promotion online.

Requirements

• Minimum of 2-3 years of experience in social media marketing, specifically with an e-commerce focus.
• Strong understanding of social media analytics, KPIs, and reporting tools.
• Proficiency in using social media management platforms (e.g., Buffer, Sprout Social).
• Excellent content creation skills, including copywriting and basic graphic design/video editing.
• Familiarity with e-commerce platforms and online advertising principles.
• Strong communication and interpersonal skills, with the ability to work effectively in a hybrid team environment.

Benefits

• Competitive annual salary.
• Hybrid working arrangement offering flexibility.
• Opportunities for career progression and professional development.
• Staff discount on a wide range of products.
• Collaborative team culture with a focus on innovation and growth.