E-commerce Social Media Specialist

About the Role

Our client is seeking a creative and driven E-commerce Social Media Specialist to join their vibrant marketing team in Stoke-on-Trent . This role focuses on developing and executing innovative social media strategies to boost brand awareness, engage customers, and ultimately drive online sales. You will be responsible for crafting compelling content, managing social media advertising campaigns, and fostering a strong online community. This is an excellent opportunity for a social media savvy individual to make a significant impact on our e-commerce performance within a supportive and dynamic retail environment.

Key Responsibilities

• Develop and implement engaging social media strategies across platforms like Instagram, Facebook, and TikTok to increase brand visibility and customer interaction.
• Create high-quality, platform-specific content, including graphics, videos, and compelling copy, that aligns with brand guidelines and marketing objectives.
• Manage and optimize paid social media advertising campaigns to drive targeted traffic, conversions, and ROI.
• Monitor social media channels for trends, customer feedback, and competitor activities, providing actionable insights.
• Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
• Analyze social media performance data and generate regular reports on key metrics to inform future strategies and campaigns.

Requirements

• Proven experience as a Social Media Specialist or similar role, preferably within an e-commerce context.
• Demonstrable experience in creating engaging content (visual and written) and managing social media advertising campaigns.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of current social media trends, algorithms, and best practices.
• Excellent communication, copywriting, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary package.
• Opportunities for professional development and continuous learning in the digital marketing space.
• Employee discounts on company products.
• A collaborative and innovative team environment based in Stoke-on-Trent .
• Potential for growth within the company's marketing department.