E-commerce Social Media Specialist

About the Role

Our client is looking for a dedicated E-commerce Social Media Specialist to join their team in Glasgow . This role is central to enhancing the company's online brand presence and driving sales through strategic social media marketing and e-commerce platform management. You will be responsible for creating compelling content, managing social channels, and optimizing online product visibility. The ideal candidate is passionate about digital commerce, possesses strong creative and analytical skills, and is eager to contribute to a growing business in Scotland's vibrant commercial landscape.

Key Responsibilities

• Develop, implement, and manage social media strategies to increase brand awareness and drive e-commerce sales.
• Create and curate engaging content (visuals, copy, video) tailored for various social media platforms.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance monitoring.
• Optimize product listings on e-commerce platforms to improve search visibility and conversion rates.
• Monitor social media conversations, respond to customer inquiries, and engage with the online community.
• Analyze social media and e-commerce performance data, generating reports to identify trends and recommend improvements.

Requirements

• Proven experience in social media marketing and e-commerce operations.
• Strong understanding of major social media platforms (Instagram, Facebook, TikTok, Pinterest) and their advertising tools.
• Proficiency in creating visual content using tools like Canva or Adobe Photoshop.
• Excellent copywriting and communication skills.
• Experience with e-commerce platforms and SEO best practices.
• Ability to work effectively in a team and manage multiple tasks in a fast-paced environment.

Benefits

• Competitive salary and performance-based incentives.
• On-site work environment in a central Glasgow location.
• Generous employee discount on company products.
• Opportunities for professional development and training in digital marketing.
• A collaborative and supportive team culture focused on innovation and growth.