E-commerce Social Media Strategist

About the Role

Our client is seeking a forward-thinking E-commerce Social Media Strategist to join their dynamic marketing team in the historic university city of Oxford . This role is essential for developing and implementing innovative social media strategies that drive brand awareness, customer engagement, and ultimately, sales for our e-commerce platform. You will be responsible for identifying market trends, understanding our target audience deeply, and translating these insights into actionable campaign plans. This is an office-based position, providing a collaborative environment where you can work closely with cross-functional teams to achieve ambitious digital marketing goals.

Key Responsibilities

• Develop and execute comprehensive social media strategies tailored to the e-commerce sector, aligning with business objectives.
• Conduct market research and audience analysis to identify key opportunities and trends on social media platforms.
• Create and manage detailed content calendars and campaign plans, ensuring cohesive messaging and effective execution.
• Monitor social media performance, analyze data, and generate insightful reports to optimize campaigns and maximize ROI.
• Collaborate with design, content, and product teams to ensure all social media activities are integrated and brand-aligned.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and A/B testing for optimal results.

Requirements

• Proven experience as a Social Media Strategist or similar role, with a strong emphasis on e-commerce .
• Demonstrated ability to develop and implement successful social media strategies that achieve measurable business outcomes.
• In-depth knowledge of social media platforms, analytics tools, and advertising technologies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication and presentation abilities, with the capacity to articulate complex strategies clearly.
• Must be able to work full-time, office-based in Oxford .

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday allowance.
• Opportunities for professional development and attending industry events.
• A collaborative and intellectually stimulating work environment in the heart of Oxford .