Email Marketing Coordinator

About the Role

Our client is seeking an organized and driven Email Marketing Coordinator to join their busy marketing team in Bradford . This role is integral to designing, implementing, and managing effective email marketing campaigns that nurture leads and drive customer engagement. You will be responsible for crafting compelling email copy, segmenting customer lists, managing campaign execution, and analyzing performance to optimize future outreach. The ideal candidate has a strong understanding of email marketing best practices, a passion for persuasive communication, and the ability to manage multiple campaigns efficiently within a collaborative team setting.

Key Responsibilities

• Plan, execute, and monitor email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Develop engaging and persuasive email copy, subject lines, and calls-to-action.
• Segment email lists based on customer behavior, demographics, and engagement levels for targeted outreach.
• Manage email templates and ensure they are responsive and visually appealing across all devices.
• A/B test different elements of email campaigns (subject lines, content, CTAs) to optimize performance.
• Analyze email campaign metrics (open rates, click-through rates, conversions) and provide reports with actionable insights.

Requirements

• Previous experience in email marketing or a related digital marketing role.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, or Constant Contact.
• Strong copywriting and editing skills with attention to detail.
• Understanding of email marketing best practices, CAN-SPAM regulations, and GDPR compliance.
• Experience with marketing automation and customer segmentation.
• Ability to analyze data and derive insights to improve campaign effectiveness.

Benefits

• Competitive salary with regular performance reviews.
• Comprehensive training and development opportunities.
• Be part of a dynamic marketing team in Bradford .
• Pension scheme and holiday entitlement.
• Employee assistance program and wellness initiatives.