Email Marketing Coordinator

About the Role

Our client is seeking a detail-oriented Email Marketing Coordinator to join their fully remote marketing team. This role focuses on the planning, execution, and optimization of email marketing campaigns designed to nurture leads, engage customers, and drive conversions. You will be responsible for crafting compelling email copy, managing subscriber lists, and analyzing campaign performance. This is an ideal role for a motivated individual looking to grow their email marketing expertise within a flexible, remote-first environment, contributing to key communication strategies from anywhere.

Key Responsibilities

• Plan, develop, and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Write engaging and effective email copy, ensuring it aligns with brand voice and campaign objectives.
• Segment email lists and manage subscriber databases for targeted communication.
• A/B test different elements of email campaigns (subject lines, content, CTAs) to improve open and click-through rates.
• Monitor email campaign performance, analyze results, and provide reports with actionable insights.
• Ensure all email marketing activities comply with GDPR and other relevant regulations.

Requirements

• 1-2 years of experience in email marketing or a related digital marketing role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Excellent written communication and copywriting skills.
• Strong understanding of email marketing best practices, deliverability, and analytics.
• Detail-oriented with strong organizational and project management skills.
• Ability to work independently and collaboratively in a remote team setting.

Benefits

• Competitive salary for a remote role.
• Flexible working hours and fully remote work arrangement.
• Opportunities for professional development in email marketing and digital strategy.
• Comprehensive health and wellness benefits.
• A supportive and communicative remote team environment, accessible from Brighton and beyond.