Email Marketing Specialist

About the Role

Our client seeks an analytical and results-oriented Email Marketing Specialist to join their growing team in Belfast . This role is crucial for developing and executing targeted email marketing campaigns that nurture leads, drive conversions, and foster customer loyalty. You will be responsible for campaign planning, execution, A/B testing, and performance analysis to optimize engagement and ROI. This position offers a fantastic opportunity to make a significant impact on customer communication strategies within a dynamic marketing environment.

Key Responsibilities

• Design, build, and send targeted email marketing campaigns to various customer segments.
• Develop compelling email copy and subject lines to maximize open and click-through rates.
• Implement A/B testing strategies for subject lines, content, CTAs, and send times.
• Manage email lists, ensuring data accuracy and compliance with GDPR regulations.
• Analyze campaign performance metrics and provide regular reports with actionable insights.
• Collaborate with the marketing and sales teams to align email campaigns with broader strategies.

Requirements

• Proven experience in email marketing , CRM, or marketing automation.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Strong understanding of email marketing best practices, deliverability, and analytics.
• Excellent copywriting and editing skills with a focus on conversion.
• Experience with segmentation and personalization techniques.
• Ability to interpret data and translate it into strategic recommendations.

Benefits

• Competitive salary and benefits package.
• Hybrid working model providing work-life balance.
• Access to professional development and training resources.
• Be part of an innovative marketing team in Belfast .
• Contribute to impactful customer engagement strategies.