Email Marketing Specialist

About the Role

Our client is seeking a highly motivated and detail-oriented Email Marketing Specialist to join their fully remote team. This role is critical in designing, executing, and optimizing email marketing campaigns that nurture leads, drive customer engagement, and support sales objectives. You will leverage your expertise in email automation, segmentation, and analytics to create personalized and impactful communication strategies. This is an exceptional opportunity for an experienced email marketer to contribute to a growing company from anywhere in the UK , working collaboratively with remote teams and making a direct impact on customer relationships and revenue generation within a flexible and supportive environment.

Key Responsibilities

• Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment customer databases to deliver personalized and relevant email content.
• Write compelling email copy and collaborate with design teams to create visually appealing email templates.
• A/B test different email elements (subject lines, content, CTAs) to optimize open rates, click-through rates, and conversions.
• Monitor, analyze, and report on email campaign performance, providing insights and recommendations for improvement.
• Ensure compliance with email marketing regulations such as GDPR.
• Manage and maintain the email marketing platform and subscriber lists.

Requirements

• Proven experience as an Email Marketing Specialist or in a similar role.
• Strong understanding of email marketing best practices, automation, and segmentation strategies.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Excellent copywriting and editing skills, with the ability to craft persuasive messages.
• Analytical skills to interpret campaign data and generate actionable insights.
• Familiarity with HTML/CSS for email template customization is a plus.
• Ability to work independently and manage projects effectively in a remote setting.

Benefits

• Competitive salary, reflecting your expertise and contribution.
• Fully remote working setup, providing flexibility and work-life balance across the UK .
• Comprehensive health insurance and wellness programs.
• Opportunities for professional growth and continuous learning in the digital marketing space.
• A collaborative and supportive remote team culture that values innovation.