Email Marketing Specialist

About the Role

Our client is looking for a detail-oriented and strategic Email Marketing Specialist to join their thriving marketing department in Southampton . This role is vital for developing, implementing, and managing targeted email marketing campaigns that nurture leads, drive customer engagement, and support sales objectives. You will leverage data and automation tools to craft personalized and effective email communications. Join a passionate team and make a significant impact on customer acquisition and retention strategies from your base in Southampton .

Key Responsibilities

• Design, develop, and execute engaging email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists and personalize content to maximize relevance and engagement for different audience groups.
• A/B test email subject lines, content, and send times to optimize campaign performance.
• Monitor key email marketing metrics such as open rates, click-through rates, and conversion rates, providing regular reports.
• Ensure compliance with email marketing regulations (e.g., GDPR) and maintain database hygiene.

Requirements

• Proven experience in email marketing , including campaign management and automation.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Strong understanding of segmentation, personalization, and A/B testing principles.
• Excellent copywriting and editing skills with a focus on clear, concise, and persuasive messaging.
• Analytical skills to interpret campaign data and derive actionable insights.

Benefits

• Competitive annual salary and benefits package.
• Full-time position based in our modern office in Southampton .
• Opportunities for growth and professional development within the marketing team.
• Access to advanced marketing technology and tools.
• A collaborative and supportive work environment focused on innovation and results.