Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and results-driven Email Marketing Specialist to enhance their customer communication strategies in Portsmouth . This role is instrumental in designing, implementing, and optimizing email marketing campaigns to nurture leads, engage existing customers, and drive sales. You will leverage email marketing platforms to create segmented campaigns, personalize content, and analyze performance metrics to ensure maximum effectiveness. This is an excellent opportunity for a motivated marketer to contribute to a growing business within a historic naval city.

Key Responsibilities

• Design, build, and send targeted email marketing campaigns to various customer segments.
• Develop compelling email copy and subject lines to improve open and click-through rates.
• Implement A/B testing on email elements (subject lines, content, CTAs) to optimize campaign performance.
• Manage and grow the email subscriber database, ensuring compliance with data protection regulations.
• Analyze campaign results, providing reports on key metrics such as open rates, click-through rates, conversions, and ROI.
• Collaborate with the content and design teams to create visually appealing and effective email templates.

Requirements

• 1-3 years of experience specifically in email marketing or CRM marketing.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Strong understanding of email marketing best practices, segmentation, and automation.
• Excellent copywriting and editing skills, with a focus on persuasive marketing language.
• Analytical skills to interpret data and derive actionable insights.
• Familiarity with GDPR and other relevant data privacy regulations.

Benefits

• Competitive salary and annual performance bonus.
• Hybrid working model, blending office-based collaboration with remote flexibility.
• Comprehensive health and well-being benefits.
• Paid time off for volunteering and personal development.
• A collaborative team environment and opportunities for professional growth in Portsmouth .