Email Marketing Specialist

About the Role

Our client is seeking a dedicated Email Marketing Specialist to enhance their direct communication efforts from their Portsmouth office. This role is vital for designing, implementing, and optimizing email marketing campaigns that nurture leads, drive sales, and foster customer loyalty. You will be responsible for crafting compelling email content, managing subscriber lists, and analyzing campaign performance to ensure maximum impact. Join a growing team where your expertise in email automation and engagement will be highly valued and contribute directly to the company's success.

Key Responsibilities

• Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Write engaging and persuasive copy for email content, ensuring it aligns with brand voice and marketing objectives.
• Segment email lists and personalize campaigns to improve relevance and open rates.
• Manage email marketing platforms (e.g., Mailchimp, HubSpot) and ensure compliance with data protection regulations (GDPR).
• Analyze email campaign performance metrics (open rates, click-through rates, conversions), providing insights and recommendations for optimization.
• Conduct A/B testing on subject lines, content, and calls-to-action to improve campaign effectiveness.

Requirements

• Proven experience as an Email Marketing Specialist or in a similar role.
• Proficiency with email marketing platforms and CRM systems.
• Strong copywriting and editing skills with a focus on conversion.
• Understanding of email marketing best practices, deliverability, and analytics.
• Excellent organizational skills and attention to detail.

Benefits

• Competitive annual salary.
• Opportunity to work in a collaborative marketing team in Portsmouth .
• Access to industry-leading email marketing tools and training.
• Comprehensive benefits package, including health insurance.
• A culture that values continuous improvement and professional development.