Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Specialist to join their marketing team in Nottingham . You will be responsible for developing, executing, and optimizing email marketing campaigns that drive engagement, lead nurturing, and customer retention. This role is ideal for an individual passionate about crafting compelling email content and leveraging marketing automation tools to achieve business objectives. You will work closely with the broader marketing team to ensure email strategies are aligned with overall marketing efforts and contribute to measurable growth, playing a key role in nurturing customer relationships through effective communication.

Key Responsibilities

• Design, build, and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Develop engaging and persuasive email copy and subject lines to maximize open and click-through rates.
• Segment email lists and personalize content to target specific audience groups.
• Monitor and analyze email campaign performance, providing insights and recommendations for improvement.
• Manage the email marketing platform and ensure compliance with email marketing regulations (e.g., GDPR).
• Collaborate with design and content teams to create visually appealing and effective email templates.

Requirements

• 1-3 years of experience in email marketing or a related digital marketing field.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid).
• Strong understanding of email marketing best practices, A/B testing, and campaign optimization.
• Excellent copywriting and editing skills.
• Familiarity with CRM systems and marketing automation is a plus.
• Bachelor's degree in Marketing, Communications, or a related discipline.

Benefits

• Competitive salary and opportunities for career growth.
• Flexible hybrid working model, blending office and remote work.
• Comprehensive health, dental, and vision benefits.
• Access to ongoing training and professional development resources.
• A collaborative and supportive team environment in Nottingham .