Open roleExternal
Email Marketing Specialist
- nottingham, nottinghamshire, NG1 1HN, United Kingdom
- Permanent·Remote
- Full time
- £49,000 - £49,000 Per Annum
Job Description
About the Role
Our client is looking for a detail-oriented and results-focused Email Marketing Specialist to join their dynamic marketing team, working remotely with occasional visits to their Nottingham office. You will be responsible for developing, implementing, and managing email marketing campaigns to nurture leads, engage customers, and drive sales. This role requires a strong understanding of email marketing best practices, automation, and analytics to ensure campaign effectiveness and ROI. You will play a crucial part in customer communication and retention strategies.
Key Responsibilities
- Develop and execute effective email marketing campaigns, including newsletters, promotional emails, and automated workflows.
- Write compelling subject lines and email copy to maximize open rates and click-through rates.
- Manage email lists, ensuring data hygiene and compliance with GDPR and other regulations.
- Utilize email marketing platforms to segment audiences and personalize campaign messaging.
- Analyze email campaign performance metrics, report on key KPIs, and identify opportunities for optimization.
- Collaborate with the content and design teams to create engaging email content and templates.
Requirements
- Proven experience in email marketing , including campaign setup, execution, and analysis.
- Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
- Strong understanding of email marketing best practices, deliverability, and A/B testing.
- Excellent writing, editing, and proofreading skills.
- Experience with marketing automation and CRM systems is a plus.
- Bachelor's degree in Marketing, Communications, or a related field.
Benefits
- Competitive salary and potential for performance incentives.
- Flexible remote working arrangement with occasional travel to Nottingham .
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development in email marketing and digital strategy.