Email Marketing Specialist

About the Role

Our client is looking for a detail-oriented and creative Email Marketing Specialist to join their marketing team in Bradford . This role is instrumental in conceptualizing, developing, and executing effective email marketing campaigns that drive engagement, nurture leads, and support sales objectives. You will manage the entire email lifecycle, from list segmentation and campaign creation to performance analysis and optimization. This is an excellent opportunity to contribute to key customer communication strategies within a supportive and collaborative work environment.

Key Responsibilities

• Design, build, and deploy engaging email marketing campaigns across various segments.
• Develop compelling email copy and creative assets that align with brand guidelines and marketing objectives.
• Manage email list segmentation, data hygiene, and audience targeting for personalized campaigns.
• Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable insights for optimization.
• Conduct A/B testing on subject lines, content, and send times to maximize campaign effectiveness.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).

Requirements

• Proven experience as an Email Marketing Specialist or in a similar role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Excellent copywriting and editing skills with a strong understanding of persuasive communication.
• Experience with email list segmentation and marketing automation.
• Familiarity with analytics tools to track and report on campaign performance.
• Strong organizational skills and attention to detail.

Benefits

• Competitive salary and performance-based rewards.
• Flexible hybrid working arrangements for better work-life balance.
• Opportunity to work on impactful campaigns in Bradford .
• Access to ongoing training and professional development.
• A friendly and collaborative team culture.