Email Marketing Specialist

About the Role

Our client is looking for a meticulous and data-driven Email Marketing Specialist to join their team based in Bradford . This role is responsible for the strategy, execution, and optimization of all email marketing campaigns designed to nurture leads, engage customers, and drive conversions. You will work closely with the marketing and sales teams to develop compelling email content and ensure successful delivery. This is an excellent opportunity for an individual with a passion for email marketing to contribute significantly to customer communication and revenue growth within a well-established company.

Key Responsibilities

• Develop and execute comprehensive email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Manage email list segmentation and hygiene to ensure targeted and relevant communications.
• Create engaging email copy, subject lines, and calls-to-action that drive open and click-through rates.
• A/B test various elements of email campaigns (subject lines, content, send times) to optimize performance.
• Monitor email campaign performance, analyze key metrics (open rates, CTR, conversion rates), and provide actionable insights for improvement.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).

Requirements

• Proven experience (2-3 years) as an Email Marketing Specialist or in a similar role focused on email strategy.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid).
• Strong understanding of email marketing best practices, segmentation, and automation.
• Excellent copywriting and editing skills with a focus on persuasive communication.
• Analytical mindset with the ability to interpret data and report on campaign effectiveness.
• Experience working within a team environment and collaborating on marketing projects in Bradford .

Benefits

• Competitive salary and potential annual bonus.
• Health, dental, and vision insurance coverage.
• Company-sponsored pension plan.
• Opportunities for professional development and attending industry training.
• Supportive team culture focused on collaboration and innovation.