Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Specialist to join their marketing team in Sheffield, South Yorkshire . This role is essential for developing, implementing, and optimizing email marketing campaigns to drive engagement, customer loyalty, and sales. You will be responsible for managing email lists, designing effective campaigns, and analyzing performance to ensure maximum impact. This is a fantastic opportunity for a motivated individual to hone their skills in a dedicated marketing role within a supportive local company.

Key Responsibilities

• Design, build, and send targeted email marketing campaigns using marketing automation platforms.
• Develop compelling email copy and subject lines that drive open rates and click-through rates.
• Segment email lists and personalize content to enhance relevance and engagement for different audience groups.
• Manage A/B testing of email elements (subject lines, content, CTAs) to optimize campaign performance.
• Monitor email campaign performance, analyze data, and provide reports with actionable insights.
• Ensure compliance with email marketing regulations (e.g., GDPR) and maintain list hygiene.

Requirements

• 1-3 years of experience in email marketing or a closely related digital marketing role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Strong copywriting and editing skills, with an understanding of persuasive marketing language.
• Experience with email list segmentation and personalization strategies.
• Basic understanding of HTML/CSS for email template design is a plus.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to specialize in email marketing and gain valuable experience.
• Comprehensive benefits package, including pension contributions.
• Generous holiday allowance and opportunities for work-life balance.
• A friendly and collaborative team atmosphere in Sheffield .