Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and results-driven Email Marketing Specialist to manage and optimize their email communication strategies. This role is essential for nurturing customer relationships, driving conversions, and supporting sales initiatives through effective email campaigns. You will be responsible for the entire email lifecycle, from strategy and campaign execution to performance analysis. This position requires a dedicated individual who thrives in a collaborative office environment and is passionate about leveraging email marketing to achieve business objectives.

Key Responsibilities

• Design, build, and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Develop compelling email copy and select relevant visuals to maximize engagement and conversion rates.
• Segment customer databases and personalize email content for different audience groups.
• Monitor email campaign performance, analyze metrics (open rates, click-through rates, conversions), and provide actionable insights for optimization.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and maintain high deliverability standards.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, SendGrid, or similar.
• Strong understanding of email marketing best practices, A/B testing, and segmentation techniques.
• Excellent copywriting and editing skills, with an eye for detail.
• Experience in a non-remote office setting is essential for this role.

Benefits

• Competitive annual salary based on experience.
• Full-time position with a structured work schedule.
• Comprehensive health, dental, and vision insurance.
• Paid time off and public holidays.
• Opportunities for professional development within a supportive team.