Email Marketing Specialist

About the Role

Our client is seeking a talented Email Marketing Specialist to join their remote team, bringing expertise in crafting and executing high-performing email campaigns. This role is critical in nurturing leads, driving customer engagement, and supporting sales initiatives through strategic email communications. You will be responsible for the entire lifecycle of email campaigns, from strategy and design to deployment and analysis, working autonomously within a supportive virtual environment. If you have a passion for data-driven marketing and a knack for compelling communication, this is an excellent opportunity to shape our client's email marketing efforts.

Key Responsibilities

• Design, build, and deploy engaging and effective email marketing campaigns across various segments.
• Develop compelling email copy and subject lines that drive open rates and click-through rates.
• Manage email lists, ensuring data hygiene and compliance with privacy regulations (e.g., GDPR).
• A/B test different elements of email campaigns (e.g., subject lines, content, CTAs) to optimize performance.
• Analyze campaign performance metrics, generating reports and providing insights for continuous improvement.
• Collaborate with the marketing and sales teams to align email campaigns with broader marketing objectives and promotions.

Requirements

• Proven experience as an Email Marketing Specialist or in a similar email marketing role.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, Salesforce Marketing Cloud, or similar.
• Strong understanding of email marketing best practices, segmentation, and automation.
• Excellent copywriting and editing skills with a focus on conversion-driven messaging.
• Analytical skills with experience in interpreting email marketing metrics and generating reports.
• Familiarity with HTML/CSS for email template customization is a plus.

Benefits

• Competitive salary and potential for performance bonuses.
• Fully remote working setup, providing ultimate flexibility.
• Comprehensive health and dental insurance plans.
• Opportunities for training and professional development in email marketing and automation.
• Supportive team culture that values collaboration and innovation.