Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Specialist to join their marketing team in Derby . This role is crucial for developing, implementing, and optimizing email marketing campaigns to drive customer engagement, retention, and sales. You will be responsible for the end-to-end management of email campaigns, from segmentation and content creation to automation and performance analysis. This is an excellent opportunity for an email marketing professional to make a significant contribution to the company's outreach efforts within Derbyshire .

Key Responsibilities

• Develop and execute strategic email marketing campaigns , including newsletters, promotional emails, and automated workflows.
• Segment email lists based on customer behavior, demographics, and purchase history to ensure targeted messaging.
• Create compelling email copy and collaborate with design teams to develop visually appealing email templates.
• Manage email marketing platforms (e.g., Mailchimp, HubSpot) and ensure compliance with email marketing regulations (e.g., GDPR).
• Analyze email campaign performance metrics (open rates, click-through rates, conversion rates) and provide actionable insights for optimization.
• A/B test different subject lines, content, and send times to improve campaign effectiveness.

Requirements

• Proven experience as an Email Marketing Specialist or in a similar digital marketing role.
• Demonstrable success in creating and managing effective email marketing campaigns.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, or Campaign Monitor.
• Strong understanding of email marketing best practices, segmentation, and automation.
• Excellent copywriting and editing skills with a keen eye for detail.
• Familiarity with marketing analytics and reporting tools is required.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid working model providing flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continuous learning.
• A collaborative and supportive team environment in Derby .