Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Specialist to join their remote team, connected to operations in Edinburgh . This role is responsible for crafting, implementing, and optimizing email marketing campaigns to nurture leads, engage customers, and drive conversions. You will leverage your expertise in email platforms and data analysis to create personalized and effective communication strategies. This is an excellent opportunity for an individual passionate about direct customer communication and maximizing ROI through strategic email campaigns in a fully remote setting.

Key Responsibilities

• Develop and execute end-to-end email marketing campaigns, including segmentation, personalization, and A/B testing.
• Design compelling email templates and content that align with brand guidelines and marketing objectives.
• Manage the email marketing platform, ensuring data accuracy and campaign deliverability.
• Analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, and provide actionable insights for optimization.
• Collaborate with the marketing team to ensure email campaigns are integrated with broader marketing initiatives.
• Stay updated on email marketing best practices, regulations (e.g., GDPR), and emerging trends to enhance campaign effectiveness.

Requirements

• Proven experience as an Email Marketing Specialist or in a similar marketing role with a focus on email.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
• Strong understanding of email marketing best practices, deliverability, and GDPR compliance.
• Excellent copywriting and editing skills with a knack for persuasive messaging.
• Analytical skills to interpret campaign data and make data-driven decisions.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement with flexible working hours.
• Comprehensive health, dental, and vision benefits.
• Generous allowance for professional development and training.
• A supportive and collaborative remote team culture.