Email Marketing Specialist

About the Role

Our client is seeking a dedicated and analytical Email Marketing Specialist to join their team in Portsmouth . This role is vital for developing, implementing, and managing effective email marketing campaigns that drive customer engagement, nurture leads, and support sales objectives. You will be responsible for creating compelling email content, segmenting audiences, and analyzing campaign performance to optimize results. The ideal candidate has a strong understanding of email marketing best practices, proficiency with email marketing platforms, and a data-driven approach to campaign management.

Key Responsibilities

• Plan, execute, and optimize email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Develop engaging and persuasive email copy, subject lines, and calls-to-action.
• Segment email lists based on customer behavior, demographics, and preferences to personalize campaigns.
• Manage and maintain the email marketing platform, ensuring data accuracy and compliance with regulations (e.g., GDPR).
• Analyze campaign performance metrics (open rates, click-through rates, conversions) and provide reports with actionable insights.
• A/B test different elements of email campaigns to improve effectiveness.

Requirements

• Proven experience as an Email Marketing Specialist or in a similar role.
• Proficiency with email marketing software (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Strong understanding of email marketing best practices, deliverability, and list management.
• Excellent copywriting and editing skills with a focus on persuasive messaging.
• Familiarity with CRM systems and marketing automation principles.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive benefits package including health insurance.
• Opportunities for training and career development in digital marketing.
• A supportive team environment located in Portsmouth .
• Employee discount programs.