Email Marketing Specialist

About the Role

Our client is seeking a meticulous and creative Email Marketing Specialist to join their marketing team based in Leeds . This role is crucial for nurturing customer relationships and driving conversions through targeted and personalized email campaigns. You will be responsible for the end-to-end management of email marketing initiatives, from strategy and campaign creation to deployment and performance analysis. This hybrid role offers the opportunity to collaborate closely with colleagues in the office while enjoying the flexibility of remote work, contributing to a modern and adaptive marketing operation.

Key Responsibilities

• Develop and execute a comprehensive email marketing strategy, including segmentation, automation, and campaign flows.
• Design, write, and test compelling email copy and subject lines to maximize open and click-through rates.
• Build and deploy email campaigns using marketing automation platforms (e.g., Mailchimp, HubSpot).
• Monitor campaign performance, analyze key metrics (open rates, CTR, conversion rates), and provide detailed reports with actionable insights.
• Ensure compliance with email marketing regulations (e.g., GDPR) and maintain a healthy subscriber database.
• Collaborate with content and design teams to ensure email creative is on-brand and effective.

Requirements

• 3+ years of experience specifically in email marketing or marketing automation.
• Proficiency with email marketing platforms such as HubSpot, Mailchimp, or Salesforce Marketing Cloud.
• Strong understanding of email marketing best practices, deliverability, and A/B testing methodologies.
• Excellent copywriting and editing skills with a focus on conversion-driven messaging.
• Experience with HTML/CSS for email template customization is a plus.
• A Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• A competitive salary with regular performance reviews and potential raises.
• A hybrid work arrangement that balances office collaboration with remote flexibility.
• Comprehensive medical, dental, and vision benefits package.
• Paid time off and company holidays, plus opportunities for further training.
• A supportive team environment with opportunities to grow within the marketing function.